Nothing’s CMF brand launches first products, including $69 smartwatch

Carl Pei’s Nothing has successfully developed a range of earbuds and smartphones that have gained widespread acclaim due to their exceptional quality and impressive software. However, these products have often been accompanied by a relatively high price tag. Now, Nothing is embarking on the full launch of its budget-oriented CMF brand, which introduces a new collection of affordable offerings, namely a smartwatch, earbuds, and charger, all of which are available starting today.

Leading the lineup from CMF by Nothing are the “Buds Pro,” priced at $49. These earbuds boast active noise cancellation, providing users with an immersive audio experience. In terms of battery life, they offer up to 11 hours on a single charge, with a total battery life of up to 39 hours when including the charging case. Similar to Nothing’s previous earbuds, Ear (1) and Ear (2), the Buds Pro can be controlled through the Nothing X app, allowing users to manage features such as ANC and equalizer settings.


In terms of design, the Buds Pro have a more rounded aesthetic compared to Nothing’s Ear (2) model, and they have moved away from the transparent casing. These earbuds are available in three color options: grey, black, and a vibrant orange. They come neatly stored in a circular puck case, ensuring convenient and stylish portability.

Nothing’s CMF brand launches first products, including $69 smartwatch

Another notable addition to the CMF lineup is the 65W GaN power brick, priced at $39. This power brick features two USB-C ports and a USB-A port, catering to a wide range of charging needs. While its vibrant orange variant is available, it’s worth noting that in the US market, only a “dark grey” option is offered, which closely resembles black. Given its nature as a power brick, there isn’t much more to elaborate on.

However, the most significant highlight of the CMF launch is undoubtedly the debut of the brand’s first smartwatch, the “Watch Pro.” Priced at $69, this smartwatch stands out for its feature-rich offering. Although it does not run on Wear OS, it presents a 1.96-inch square AMOLED display and includes support for GPS, heart rate tracking, and SpO2 sensors. Additionally, the Watch Pro incorporates a speaker that allows users to make phone calls directly from their wrist. This multifunctional timepiece is also capable of tracking various aspects such as workouts, sleep patterns, and stress levels. To personalize the user experience, a collection of custom clock faces is included. CMF claims that the Watch Pro delivers an impressive battery life of up to 13 days on a single charge.

Considering its price point, the Watch Pro offers considerable value; however, some have criticized its hardware, noting its striking resemblance to the Apple Watch, albeit with flat sides. As former 9to5Mac staffer Parker Ortolani aptly characterizes it on Twitter/X, the Watch Pro seemingly resembles a “Wish Apple Watch knockoff.


If any of these products catch your interest, though, you can check them out on CMF by Nothing’s website.

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